A bridge for industry and trade

Eranico is an e-commerce platform serving Iran’s industrial, mining, and trade sectors. Acting as a bridge between buyers and sellers, it caters to a wide range of industries, including currency, oil, plastics, textiles, and chemicals. Beyond facilitating transactions, the platform allows users to share specialized analyses of various products on dedicated pages such as oil or gold, fostering active engagement within niche markets.

From complexity to simplicity

The previous version of Eranico’s website struggled to meet business objectives due to complicated user flows and its inability to cater to the specific needs of professional users in this sector. Through a user-centric design approach, we restructured the website’s information architecture and navigation to create a more seamless and efficient user experience.

The main objective was to design a user-friendly environment that enabled quick access to resources, products, and specialized insights. Recognizing the growing demands of users, Eranico evolved into a platform with social-network-like features, facilitating direct interaction, discussions, and knowledge exchange between users and businesses.

Harmony in details, coherence in experience

One of the key challenges during the redesign was managing the platform’s numerous components while ensuring consistency across all elements. From cards and buttons to graphs and mega menus, every detail was carefully designed to deliver a cohesive and user-friendly experience.

This effort was vital in enhancing the platform’s interactive design and creating logical information flows, allowing users to navigate vast amounts of data effortlessly and without confusion.

Personalized Profiles and Professional Dashboards

The new Eranico design introduces tailored profiles for individuals, businesses, and products. These profiles provide a comprehensive overview of relevant activities and data, allowing users to manage posts, news, ads, price inquiries, and market insights with ease.

To enhance usability, dedicated dashboards were designed for each group:

• Individual Users: Users can create professional profiles, complete online verifications, and manage activities such as messaging, viewing statistics, and accessing in-depth analyses.
• Businesses: Companies can set up dedicated pages, invite team members (e.g., marketers and sales representatives) to their management panel, assign roles and permissions, and oversee activities through a centralized system.
• Products: provide detailed information on features, prices, and applications, enabling quick decision-making.

Eranico’s comprehensive redesign streamlines its experience, enhancing efficiency and collaboration among its professional users.