طراحی واسط کاربری، تجربه کاربری و تولید محتوای وب

Redesign of Fanap Holding Website

User Experience Design, User Interface Design and Content Creation 2014-2015

Fanap Holding

Fanap Holding has offered a variety of products and services in various fields such as financial services, smart health, e-commerce, smart transportation. Fanap needed to design a user interface to provide information about its products and services so that different customers could easily access the information they needed. At the same time, regular users of the website should get familiar with Fanap’s activities, and the desired image of the Fanap brand needed to be formed in the mind of the users.

طراخی موبایل رابط کاربری سایت فناپ

Information Architecture

People seeking Job on Fanap, managers who want to learn about Fanap solutions for their organization, entrepreneurs who want to grow their business, and customers looking for information and support for products are all parts of Fanap’s various users. The differences in the needs and tastes of different groups of users multiplied the importance of user research in this project. To accurately identify Fanap users, we used various techniques such as interviewing Fanap managers and customers, analyzing the behavior of previous website users, and defining Personas, and so on, so that we can create the proper architecture for the website information.

ساختار محتوای فناپ

Interactive User Interface Design and Conceptual Colors

Given that the Fanap Holding is a leading organization in the Iranian market, we were asked to create a unique website with creative ideas in user interface design so that the overall approach of the organization is well reflected in the website. The use of color concepts in the design, in addition to beauty, makes it possible to manage the concepts and emotions that need to be created in the user. We chose an indicator color for each of the areas of activity of Fanap Holding according to the nature of the work and the feeling that needed to be created in the user. For example, blue was chosen for financial services. This color is associated with a sense of confidence and safety, which is the most important when it comes to assets.

Content Production and Photography

There is a quote attributed to Albert Einstein that “You do not really understand something unless you can explain it to your grandmother.”. This is what we were supposed to do for Fanap. That is, we write in such a way that our grandmother also understands! When it comes to providing professional information in plain language, we need to be as good as an expert. For this reason, we started by reading catalogs and manuals and so on as well as interviewing Fanap experts. Then, by formulating a strategy, we introduced Fanap products and services in a simple language.
There is a quote attributed to Albert Einstein that “You do not really understand something unless you can explain it to your grandmother.”. This is what we were supposed to do for Fanap. That is, we write in such a way that our grandmother also understands! When it comes to providing professional information in plain language, we need to be as good as an expert. For this reason, we started by reading catalogs and manuals and so on as well as interviewing Fanap experts. Then, by formulating a strategy, we introduced Fanap products and services in a simple language.
Photographer: Rambod Rastegar