Understanding the Target Audience

highest human development index among the Arab countries and the highest per capita income in the world. According to the latest statistics, Qatar has a population of around 2.6 million, with 300,000 citizens and 2.3 million expatriates attracted by high income and favorable economic conditions. The widespread presence of migrant workers makes the Qatari market and the entire Persian Gulf region particularly attractive for online sales of consumer goods.

Design for the audience within the framework of budgeting

Considering that this was the first time we designed a product for this group of audience; We needed to get to know their needs and the online business environment in Qatar before starting work. Therefore, before anything; All requirements were carefully identified by competitive analysis and benchmarks. With special attention to business goals, we designed a quality and efficient product within budget and project schedule constraints.

Collaboration with youx

1Sell has partnered with youx studio to offer a digital product in the e-commerce sector that meets the daily needs of this group of consumers. With the help of youx, the product was designed and developed to be user-friendly, affordable, and easy to use. The product was also designed to meet the needs and preferences of the target audience in terms of language and cultural aspects.

Conclusion

The case study highlights the importance of understanding the target audience and conducting a competitive analysis before launching a digital product. The collaboration between 1sell and youx studio has resulted in a digital product that has met the needs of the international audience in Qatar.